The Scenic U.S. 93 billboard sign at the Hiko Junction is so faded now it cannot even be read, and it has only been in place for about three years. It replaced an older faded sign in May 2013.
Marcia Hurd, president of the Lincoln Communities Action Team said the group is seeking to get infrastructure funding from the Nevada Commission on Tourism to replace the sign, improve the structure and, she said, ?We would even like to add solar lighting to a new sign so it is visible at night, and even make it a two-sided sign. Right now, the people driving in from the west and north are missing the opportunity to see the sign.?
Based on some proposals from several outdoor advertising companies, the sign may cost in the neighborhood of $11,250.
Getting a larger sign is not really in the plans, Hurd said. ?It just needs to be correct and not to fade in three years.?
The Pioche Chamber of Commerce commissioned signs in 2013 from Rainbow Sign and Banner of St. George, Utah for both Pioche and the Hiko Junction.
The chamber recently replaced the Pioche sign using the same company. However, Hurd said, the chamber has stated they cannot afford to redo another sign for the Hiko location.
?In the long run,? Hurd added, ?Our true goal is to hopefully someday put up something more of a digital billboard in a strategic location on which we can then promote different events. But you?re talking $100,000 or more with that idea. That?s going to take a while.?
LCAT does not plan to go with Rainbow Sign and Banner for the new Hiko Junction sign. ?We have quotes from multiple other companies,? Hurd said. ?Some have even been out here to take a look.?
?We are also having the billboard companies give us some ideas on a redesign as well,? she added. ?We have a number of (state) parks people involved in LCAT, and they would like to see more effective information on the sign.?